For Advertising Design I was assigned a business name to create advertising and branding for. The brand that I was assigned was “Heritage Wood Supply”. After brainstorming words for this brand name, I decided I wanted to go with simple vectors and a texture that reflected a vintage look. To show what this business is about and that it is an established business, I came up with the slogan “building trust for generations”. These billboards that line up on the side of the highway reflect the message behind this brand. Our message is that we plant trees in place of the trees we chop down to use for our business.